Gorizia Prossima

  • Client/Financier: Municipality of Gorizia
  • Period: 2023-2024
  • Partner: Magoga
  • Description: In the previous analysis conducted by ISIG (Agenda Imprenditrice Gorizia), it was pointed out that work-life balance is a key factor in women’s access to entrepreneurship. However, a communication problem emerged: although Gorizia offers good services and quality of life, this reality is not perceived externally, limiting the city’s attractiveness, particularly for families and women’s entrepreneurial initiatives. The Gorizia Prossima project aims to bridge this gap, enhancing public and private services that promote quality of life and the reconciliation of work and care, with special attention to children and the elderly. The goal is to contribute to the reduction of the gender gap.
  • ISIG input: ISIG was responsible for coordinating both assessment (reconnaissance and representation of existing services) and communication activities (writing a summary text, brochure and informational video).

Tags

I nostri progetti